This Privacy Statement describes how Blueberry Entertainment Inc. (“Blueberry,” “We,” or “us”) collects, maintains, and uses your personal information collected when you visit our website at houseofblueberry.com or when you interact with us through online platforms such as Roblox, Snap, Second Life or Zepeto (collectively the “Services”). Please note that this policy does not apply to the collection of personal information by such platforms. Please visit the privacy statements of those platforms to learn about their privacy practices.

If you have any questions or concerns about this Privacy Statement or about Blueberry’s privacy and data security practices, please contact us at admin@houseofblueberry.com.

For purposes of this Privacy Statement, “personal information” means any information from or about a person that either identifies that person directly or that makes that person identifiable when it is combined with other information from or about that person from any source.

1. Information That We Collect From and About Yousome text
   1. Categories of Personal Information that We Collect via the Services

Depending on how you choose to interact with the Services, we may collect the following information:

• Username;
• User IDs
• Purchase history;
• Social media accounts information;
• Name;

b. Information that You Provide to Us Voluntarily

If you choose to communicate with us through an online form, by sending us an email, by requesting additional information, or by otherwise contacting us, we will collect whatever information, including personal information, that you choose to provide us with.

c. Information that We Collect Automatically When You Visit Our Blueberry

                                                             i.Logs

Our Services automatically creates logs regarding user sessions that contain information about the features that you use, the actions that you take, and the information that you access. When your session ends, Blueberry only retains the information in a statistical and aggregated format (non-personal information) that we use for research purposes, assessing the effectiveness of our Services, and improving user experience.

                                                           ii. Cookies

Cookies are small pieces of information transferred to your computer’s hard drive through your web browser to enable our systems to recognize your preferences and settings. Cookies collect information such as the type of search engine used, the sections of the Services visited, and other Blueberry usage information. Most browsers automatically accept cookies, and you may manually disable them. For more information on disabling cookies, go to the “help” menu on your browser or to www.networkadvertising.org/choices/ or www.youronlinechoices.com.

Please note that we do not currently recognize “do not track” signals.

Blueberry may retain information from cookies in a statistical and aggregated format (non-personal information) for research purposes, assessing the effectiveness of our Services, and improving user experience.

                                                         iii. Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google uses cookies to help us analyze how visitors use our Services. The information generated by the cookie about your use of Blueberry’s Services is generally transmitted to and stored on a Google server in the U.S. We have activated IP anonymization so that Google will truncate/anonymize the last eight-bit segment of your IP address beforehand within Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the U.S. and truncated there. Google will use this information for evaluating your use of Blueberry’s Services, compiling reports on the website activity, and providing us with other analytic services relating to Blueberry’s Services and Internet use. Google will not associate your IP address with any other data held by Google.

You may manage and opt out of Google’s use of cookies by visiting Google’s Ads settings and selecting the appropriate settings in your browser. However, please note that if you do so, you may not be able to use the full functionality of Blueberry’s Services. Alternatively, you can prevent Google’s collection and use of data by downloading and installing the browser plugin available at: http://tools.google.com/dlpage/gaoptout?hl=en  and/or opt out by visiting www.networkadvertising.org/choices/ or www.youronlinechoices.com. For further information on how Google uses information from sites or apps that use our Services, please visit www.google.com/policies/privacy/partners/.

2. Information that We Collect From Other Sources

Blueberry may obtain information, including personal information, from our business partners and service providers. We also may combine information we receive from third parties with other information we collect from you as described in this Privacy Statement. In addition, we may review, collect, and use information that you post publicly about us or our activities on public-facing websites, social media platforms, blogs or that you otherwise present to the public.

3. Why We Collect Information From and About You

We collect personal information about you for the following purposes:

• To provide, improve, and maintain the Services;
• To provide customer service and support;
• To communicate with you, including responding to your comments, questions, and requests;
• To administer, operate, maintain, and secure our Services;
• To investigate and prevent fraudulent transactions and other illegal activities;
• To investigate and respond to cybersecurity and privacy incidents;
• To verify compliance with our policies and procedures;
• For accounting, recordkeeping, backup, and administrative purposes; and
• To customize and improve the content of our communications and Services.

4. Blueberry’s Information Sharing and Disclosuresome text
   1. Information Shared in Order to Provide our Services

We may share your PI to the extent necessary to provide the Services. This includes, but is not limited to, updating, securing, and troubleshooting, as well as providing support.

2. Information Shared with Our Service Providers

We may engage third-party service providers to work with us to administer and support our business. These third-party service providers have access to your PI only for the purpose of performing services on our behalf. Examples include hosting our web servers, analyzing data, providing marketing assistance, processing credit card payments, and providing customer service. These companies and individuals may be located in a country whose data protection legislation is different from your country, and they will have access to your personal information as necessary to perform their functions, but they may not share that PI with any other third party or use that data for any other purpose.

3. When Necessary to Comply with Laws and Law Enforcement Requests or Otherwise to Protect Blueberry, Its Clients, and Individuals

We may disclose your information (including your personal information) to a third party if:

• We believe that disclosure is reasonably necessary to comply with any applicable law, regulation, legal process, or governmental request;
• To enforce our agreements, policies, and terms of service;
• To protect the security or integrity of Blueberry products and Services;
• To respond to an incident involving personal data for which Blueberry has direct or indirect responsibility;
• To protect the property, rights, and safety of Blueberry, our clients, or the public;
• To prevent harm or illegal activities;
• To respond to an emergency which we believe ingood faith requires us to disclose information to assist in preventing the death or serious bodily injury of any person; or
• To investigate and defend ourselves against any third-party claims or allegations.

4. As The Result of a Business Transition

We may share or transfer your information (including your personal information) in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company. We will take reasonable steps to assure that any other entity involved continues to comply with the terms of this Privacy Statement. We will notify you of such a change in ownership or transfer of assets by posting a notice on our Services.

5. Sharing Aggregate, Anonymized, Deidentified, or Otherwise Non-Personal Data

We may share personal information that has been aggregated, deidentified, or otherwise anonymized and thus does not directly or indirectly identify you and that cannot, with reasonable efforts, resources, and technologies, be used to reidentify you. Such aggregated, anonymized, deidentified, or otherwise not re-identifiable information is not personal information within the scope of this Privacy Statement or applicable privacy laws.

5. Security

Blueberry uses reasonable organizational, technical, and administrative measures to provide a level of security appropriate to the risk associated with the personal information that we collect. We protect personal information under our control against – and require our service providers to also protect against – accidental or unlawful destruction, loss, alteration, unauthorized disclosure of or access to, personal data that is transmitted, stored, or otherwise processed. Only authorized employees have access to the data you provide, and that access is limited to least privilege, need to know access. Blueberry employees who have access to your personal data have agreed to maintain the confidentiality of that information.

Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. If you have concerns about the security of your information with Blueberry, please contact us immediately at admin@houseofblueberry.com.

6. Data Retention

Blueberry retains information only as long as necessary to accomplish the business purpose for which it was collected and to comply with its legal and contractual obligations.

7. Children’s Privacy

Our Services are not directed to nor intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under the age of 13 has provided us with personal information, we will take steps to delete such information. If you become aware that a child under the age of 13 has provided us with personal information, please contact us at admin@houseofblueberry.com.

8. California Privacy Rights

California Civil Code Section 1798.83 permits Services users who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. Please note that we do not make any such disclosures.

9. Changes to this Privacy Statement

Blueberry may change and update this Privacy Statement from time to time, including materially changing the use made of personal information described herein.

10. Questions, Complaints, and Additional Information

If you have questions, complaints, or concerns about this Privacy Statement, your personal information, or our use and disclosure practices, or you wish to exercise your options as described in this Privacy Statement, please contact us.

Effective Date:  April 25, 2024

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