About This Project

In November 2022, House of Blueberry collaborated with luxury fashion brand Natori to bring their iconic loungewear into the metaverse through a collection of 3D wearables on Roblox. The release of “Natori by Blueberry,” which coincided with Natori’s 45-year anniversary, garnered extensive press coverage and widespread acclaim. Blueberry designed 20 unique pieces inspired by the brand’s famous prints and “East Meets West” aesthetic, kicking off the release with a virtual party inside our Roblox experience. Hundreds of users showed up to explore the new virtual Natori showroom and try on clothes from the collection.

In the Press