About This Project

In December 2022, Blueberry released a line of 3D wearables inspired by popular YouTube creator Leah Ashe. We worked with Leah to create a collection that would capture her pink-and-sparkly persona, and delight her community of millions of fans. The end result, “Leah Ashe by Blueberry,” was met with excitement across social media. Blueberry and Leah Ashe co-hosted a virtual party to celebrate the collab, welcoming thousands of users into House of Blueberry on Roblox.