ABOUT US

Blueberry empowers self-expression through digital fashion in online communities. As users increasingly socialize in digital worlds, we believe digital fashion will be the driving force behind user identity. Digital fashion is more sustainable and accessible than physical fashion, and offers an infinitely creative canvas for product creation. With more than 15 million digital assets sold and hundreds of thousands of customers since 2012, Blueberry is the leading brand in this fast-growing market. Already live on multiple platforms (Roblox, Zepeto, Second Life), Blueberry is actively scaling its brand and community to be the premier fashion and lifestyle retailer in digital communities.